To mark this milestone the airline has partnered with Austin's renowned barbecue joint, Franklin Barbecue, to produce limited edition bottles of their Original BBQ sauce, aptly labelled BA-B-Q sauce (see what they did there), to gift Club World customers flying from Austin to London throughout March.

Customers flying from Austin during the anniversary month will also enjoy a Texas-inspired barbecue menu on board. The menu has been curated by British Airways' Executive Chef Mark Brega, who drew inspiration from a visit to Austin and one of the world's best pitmaster Aaron Franklin's culinary mastery. The dishes will showcase the rich and savoury taste of Austin's barbecue tradition, offering customers a culinary treat that pays homage to the city's renowned barbecue culture and brings the essence of the vibrant city to the skies.